Lineage is an independent marketing agency and creative studio headquartered in Los Angeles with teams and clients around the world.
Should you choose to join us, you’ll find yourself on a team of diverse, hardworking, and passionate creative people, who we encourage to follow their professional interests, expand their skills, and pursue their goals as they grow with us.
Part of our mission is to produce innovative, confident work that solves problems for our clients.
But we also make time to work on art we love, storytelling that moves us, and creative concepts
that test our skills and push our boundaries.
Through it all, we are sustained by an independent spirit, a relentless optimism, and a belief that anything is possible when we trust in our abilities, put our heads down, and do the work. Lineage is proud to be a family- and minority-owned business that employs a team of talented, multifaceted people from diverse cultural and socio-economic backgrounds.
Lineage seeks a Marketing Strategist to service a roster of existing agency accounts, contribute ideas for securing new ones, and bring their unique perspective born of an unshakeable enthusiasm for marketing. Candidates must have at least 3 years of manager-level agency experience and a track record of successfully developing, implementing and optimizing campaign-based and always-on marketing for brands.
Responsibilities:
Help steer the strategic direction for client accounts, working closely with clients to develop, pitch, and execute effective marketing strategies.
Conduct thorough research (competitive landscape, white space, industry trends, and opportunities) to inform innovative ideas and tactics for achieving internal and client marketing goals.
Execute, package, and confidently present client-facing work.
Contribute to internal marketing efforts and collaborate with cross-functional teams to execute them.
Stay informed on industry news, market trends, and relevant cultural topics to enhance your work.
Analyze always-on and campaign performance data to develop compelling narratives.
Understand and respond to client feedback, identifying unique, win-win solutions to business challenges.
Continuously monitor and optimize campaigns, adjusting strategies as needed to achieve desired KPIs and maximize ROI.
Collaborate with internal teams, such as creative, content, and digital, to ensure successful campaign execution and alignment with client objectives.
Regularly report on campaign progress, providing clients with insights and recommendations for improvement.
Identify upselling and cross-selling opportunities to drive agency growth and client satisfaction.
Participate in new business pitches, contributing your marketing expertise and strategic thinking to help win new clients.
Stay current on emerging marketing technologies, tools, and platforms, and recommend their adoption when relevant to enhance client campaigns and agency capabilities.
3+ years of brand marketing and/or agency experience.
Bachelor's degree or equivalent work background.
Thorough understanding of brand strategy and marketing best practices across various industries.
Exceptional written communication skills, requiring minimal editing.
Broad knowledge of the digital and social media landscape.
Proven track record of creating successful, measurable marketing campaigns.
Strong idea generation and creative problem-solving skills.
Dependable client relationship management and interpersonal skills.
Self-directed work ethic and ability to manage multiple projects with tight deadlines and budgets.
Experience with social listening and analysis, and the ability to use it to shape narratives.
Demonstrated leadership capabilities or the desire to become an industry leader.
Nice-to-haves:
Expertise in creating visually appealing presentations using PowerPoint, Keynote, or Google Slides.
Familiarity with Adobe Creative Suite.
Understanding of programmatic, open web, paid search, and other forms of paid media.