Social Media Manager

Job description

    The Social Media Manager (SMM) works with our clients and internal teams to ensure we are communicating our messaging on all social media platforms (FB, IG, TT, YT, TW). The SMM should have a very in-depth understanding of how the social media platforms can effectively hit our clients’ business goals, how we can leverage influencers and develop partnerships with other brands, publishers and consumers to enhance our messaging. The SMM will need to understand, utilize and work with existing social measuring tools to provide actionable summary reports on a consistent basis. The SMM should be very comfortable presenting recommendations, and defending work, to all levels of clients and internal stakeholders. Lastly, the SMM is keeping their finger on the pulse of any significant cultural, industry or market trends and providing ideas to further strengthen the work.

    The ideal candidate is energetic, confident, dynamic, detail oriented, results-driven, and enjoys a fast-paced collaborative environment that meets the needs of the evolving client portfolio. The role requires excellent communication and analytical skills, a strong understanding of brand development, as well as knowledge of the entertainment and production elements needed to deliver partnership success. Most importantly, the SMM should be able to maintain a sense of calm and focus, especially in dealing with clients and internal stakeholders.

    As part of the Lineage team, the SMM has a very positive and infectious “can-do” attitude to make great work.


    Strategic & Functional Lead

    • Support the Group Account Director in implementing planning process and integrated calendar approach, while ensuring alignment with other cross-functional agency teams and client partners
    • Effectively story-tell and share POV on opportunities with brands, via written and verbal channels
    • Lives, eats and breathes the social media space and is fully immersed in the trends, yet knows how to apply it (strategically) to our clients’ business needs.
    • Can develop and present decks, help develop decks and write clear and concise business letters/documents
    • Support the Group Account Director with status updates and support materials, to ensure clear and successful communication with all clients, as well as agency partners on an ongoing basis
    • Understand and implement approved measurement models to justify investment and quantify results from programs


    Execution

    • Attend, and manage client expectations, on production shoots and post-production processes; manages to secure client feedback and approvals at key points of the project
    • Actively develops, manages and adapts our clients’ social media content calendars. Reviews our posts, comments and monitors the social listening tools we use.
    • Works very closely with media partners, strategic partners and influencers on our creative approach; while keeping a strong eye out for measurable results
    • Ensure pre, during and post program measurement and optimization plans align to KPIs and are in place prior to each program activation
    • Implement evaluation tools and make recommendations to ensure effective and efficient process during program execution

Job requirements

    Knowledge/Expertise

    • Experience in concept development, production oversight, and foundational understanding of working with talent
    • Experience working with various marketing communication channels (including digital and social)
    • Can manage peer level clients, with a successful track record in account management and client service
    • Understanding of all things related to content and channel optimization, brand consistency, analytics and meaningful measurement
    • Experience implementing effective measurement models, synthesizing data to prove value and program success


    Team Management

    • Reports directly to the Group Account Director


    Requirements

    • Minimum 1-3 years’ experience in social media management/content calendars
    • Demonstrated ability in understanding business challenges and formulating effective solutions to drive positive impact
    • Superior written and verbal communication, interpersonal, and organizational skills to handle multiple programs
    • Ability to multi-task and manage multiple work streams
    • Experience working on an integrated team
    • Bachelor’s degree (communications, advertising, media or related field preferred)